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“Sorry, I Don’t Speak Librarian: Finding Your Voice and Writing for Your Audience” (Indiana State Library) Online
Oftentimes, we fall into the habit of writing on autopilot. We use the same language, acronyms, jargon, and naming conventions in all of our pieces without first considering who we are trying to reach with each message. This webinar will cover how to shift the focus of your marketing back to your target audience to ensure you’re communicating more effectively. Every brand also has its own voice and personality–even your library! We’ll discuss how to identify that voice as well as tips for applying it to your writing and marketing materials.
For more information and to register, visit: https://continuinged.isl.in.gov/find-training/online-training-series/
Related LibGuide: Continuing Education Calendar by Jared Leadbetter
- Date:
- Wednesday, February 12, 2025
- Time:
- 10:00am - 11:00am
- Time Zone:
- Eastern Time - US & Canada (change)
- Online:
- This is an online event.
- Event URL:
- https://continuinged.isl.in.gov/find-training/online-training-series/
- Audience:
- National CE Calendar
- Categories:
- Communication Public Relations